SYSTEM AND METHOD PROVIDING INFORMATION RELATING TO CUSTOMERS AND MERCHANTS

Systems and methods are described for calculating, storing and delivering data to merchants' data terminals regarding the number and characteristics of nearby potential customers. Advertisements from the merchant data terminals are stored in a database, and selectively distributed to nearby pot...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: MAJOR Harry Richmond, Mah Elliot Vincent, MARRA Ramsey Jackson
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Systems and methods are described for calculating, storing and delivering data to merchants' data terminals regarding the number and characteristics of nearby potential customers. Advertisements from the merchant data terminals are stored in a database, and selectively distributed to nearby potential customer data terminals. Advertisement data structures also support start and end times for the advertisement from the merchant. The system is additionally configured to incorporate information regarding classifications and interests of both the customer and merchant. Another aspect of the system supports coupons, special offers, and affinity points.