SYSTEM AND METHOD FOR COLLECTING CONSUMER DATA

SYSTEM AND METHOD FOR COLLECTING CONSUMER DATA

A system and method for collecting consumer browsing on-line behavior and survey data comprising a browser toolbar application located within a consumer's computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: LUTH Roseanne, WU Baixue, WALKER Benjamin M, IASI Anthony F
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:A system and method for collecting consumer browsing on-line behavior and survey data comprising a browser toolbar application located within a consumer's computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information and a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information and a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis.