PRODUCTION AND PACKAGING OF ENTERTAINMENT DATA FOR VIRTUAL REALITY

An augmented reality (AR) output device or virtual reality (VR) output device is worn by a user, and includes one or more sensors positioned to detect actions performed by a user of the immersive output device. A processor provides a data signal configured for the AR or VR output device, causing the immersive output device to provide AR output or VR output via a stereographic display device. The data signal encodes audio-video data. The processor controls a pace of scripted events defined by a narrative in the one of the AR output or the VR output, based on output from the one or more sensors indicating actions performed by a user of the AR or VR output device. The audio-video data may be packaged in a non-transitory computer-readable medium with additional content that is coordinated with the defined narrative and is configured for providing an alternative output, such as 2D video output or the stereoscopic 3D output.