DISPLAY DEVICE

In a display device 10, light-emitting subframe periods are selected such that one or more light-emitting subframe periods and one or more non-light-emitting subframe periods differ between light-emitting patterns A to D corresponding to pixels A to D. In the light-emitting pattern A, selection is made such that the number of light-emitting subframe periods is largest, in the light-emitting pattern B, selection is made such that light-emitting subframe periods differ from those in the light-emitting pattern A as much as possible, and in the light-emitting patterns C and D, selection is made such that only the longest light-emitting subframe periods in the light-emitting patterns A and B differ. Hence, a spatial location of the occurrence of contouring can be distributed, suppressing contouring. By this, a display device using a time division gray scale system is provided that can represent high gray scale and that sufficiently suppresses the occurrence of contouring.