Automated Customization of Display Component Data for Search Results

A method includes storing search records in a data store located in memory hardware and receiving, at data processing hardware in communication with the memory hardware, a search query from a user device. The method includes selecting search records from the data store based on the search query. The method includes, for a first search record, selecting one image for a first search result from a plurality of images associated with the first search record based on relevance of metadata for the one image to the search query. The first search result includes a first user-selectable link and a first access mechanism. The first user-selectable link invokes the first access mechanism in response to being actuated by a user. The first access mechanism launches a corresponding mobile application to a corresponding state. The method includes transmitting the search results from the data processing hardware to the user device.