PROVIDING CONTENT ITEMS BASED ON USER AFFINITY IN A SOCIAL NETWORK ENVIRONMENT

A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more obj...

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Hauptverfasser: Bosworth Andrew G, Cox Christopher K
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creator Bosworth Andrew G
Cox Christopher K
description A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more objects associated with the social network environment is then determined based on the one or more activities and the relationship.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title PROVIDING CONTENT ITEMS BASED ON USER AFFINITY IN A SOCIAL NETWORK ENVIRONMENT
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