PROVIDING CONTENT ITEMS BASED ON USER AFFINITY IN A SOCIAL NETWORK ENVIRONMENT

PROVIDING CONTENT ITEMS BASED ON USER AFFINITY IN A SOCIAL NETWORK ENVIRONMENT

A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more obj...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Bosworth Andrew G, Cox Christopher K
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more objects associated with the social network environment is then determined based on the one or more activities and the relationship.