MANAGING ONLINE AD SERVING

MANAGING ONLINE AD SERVING

A machine may be configured to manage serving online ads. For example, the machine receives a communication from at least one of a primary source of communications or a secondary source of communications. The communication references a campaign of online ads served on behalf of an advertiser and ind...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Bati Hardik N, Pei Lihong
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A machine may be configured to manage serving online ads. For example, the machine receives a communication from at least one of a primary source of communications or a secondary source of communications. The communication references a campaign of online ads served on behalf of an advertiser and indicates an exhaustion of a budget value associated with the campaign. The primary source of communications and the secondary source of communications are redundant sources of communications to the control system. The communication is generated by the primary source of communications or the secondary source of communications based on a tracked ad consumption event. The machine identifies, based on the communication, a campaign identifier associated with the campaign. The machine generates, based on the communication, a request to deactivate the campaign. The machine causes a deactivation of the campaign based on the request.