STEREOSCOPIC DISPLAY DEVICE

Provided is a configuration of a stereoscopic display device that can suppress light leakage in inter-wire regions and keep crosstalk to a minimum. A stereoscopic display device includes a display panel, switching liquid crystal panel, location sensor that acquires location information of a viewer, and a controller. The switching liquid crystal panel includes a first substrate and second substrate, a liquid crystal layer, a plurality of segment electrodes arranged with prescribed gaps therebetween along a first direction and each extending in a second direction orthogonal to the first direction, a first insulating film rubbed in a first rubbing direction that is at a 45° to 90° angle to the second direction, a common electrode, and a second alignment film covering the common electrode and rubbed in a second rubbing direction that is orthogonal to the first rubbing direction. The controller changes the potential of the plurality of segment electrodes in accordance with the location information of the viewer.