ADVERTISEMENT SELECTION USING INFORMATION RETRIEVAL SYSTEMS

ADVERTISEMENT SELECTION USING INFORMATION RETRIEVAL SYSTEMS

Disclosed in some examples are methods, systems, and machine readable mediums which allow for fast and efficient advertisement selection using search indices. Selection criteria of the advertisement campaigns are converted into documents using a conversion schema. The documents are then indexed to c...

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Bibliographische Detailangaben
Hauptverfasser: Mehta Apurva Rajiv, Ivchenko Dmytro Andriyovich, Seetharama Gururaj, Sankar Sriram, Koufogiannakis Christos, Karthik Swetha Nagabhushan
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Disclosed in some examples are methods, systems, and machine readable mediums which allow for fast and efficient advertisement selection using search indices. Selection criteria of the advertisement campaigns are converted into documents using a conversion schema. The documents are then indexed to create an advertising campaign index. Member profile data is then converted into a member search query using the conversion schema. The member search query is then issued to a search engine which uses the advertising campaign index to find matching campaigns.