CLOTHING STRAP RETENTION DEVICE WITH ENHANCED TORSIONAL SUPPORT AND MARKING SURFACE

A clothing strap retention device, or "holder," in accordance with the techniques of the present disclosure enables a user to retain multiple shoulder or equivalent straps of a clothing garment proximate to one another at a region along the length of the straps. As a result, the effective length of the straps is reduced and the movement of the straps is restricted, thereby lifting up the garment and providing a better, more comfortable fit. Specifically, the holder includes a planar central portion having an equidimensional geometry that provides structural integrity to the holder, thereby enabling it to withstand torsional forces and prevent or reduce distortion such as twisting and warping. Additionally, the central portion includes a surface suitable for one or more of printing, embossing, and attaching an adhesive label to include any combination of text and graphical content for use in any of product marking, ornamental design, and advertisement.