SYSTEMS AND METHODS FOR AVAILABILITY BASED COMPUTER MARKETING CAMPAIGN OPTIMIZATION

SYSTEMS AND METHODS FOR AVAILABILITY BASED COMPUTER MARKETING CAMPAIGN OPTIMIZATION

Embodiments involve managing online content provided via data networks. For example, the computing system causes a web server to include, during a first time period and in a search results list generated by a search engine, an online advertisement having a webpage link for purchasing a product or se...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Carter Jason A, Cowan Cameron R, Mecham Richard P, McCallum Daniel A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Embodiments involve managing online content provided via data networks. For example, the computing system causes a web server to include, during a first time period and in a search results list generated by a search engine, an online advertisement having a webpage link for purchasing a product or service. The computing system determines, subsequent to the first time period, that the product or service's availability has been reduced and that an alternative product or service has a greater availability. The computing system identifies a modification for the online advertisement based on the reduced availability. The modification involves replacing the webpage link with an alternative webpage link for purchasing the alternative product or service. The computing system causes the web server to implement the modification by including, during a second time period and in a second search results list from the search engine, the online advertisement with the alternative webpage link.