WEB BARCODE SCANNER

In various example embodiments, a system and method for retrieving item identification information are presented. The system receives a selection request indicating selection of a user interface element from a client device and, based on the selection request, causes the client device to access an image capture application. The system receives encoded image data from the client device, decodes the image data to retrieve one or more optical machine-readable representations of data, and determines one or more items associated with the optical machine-readable representations of data. The system then causes presentation of item data representative of the one or more items at the client device.