Display Assembly As A Door Handle In An OEM Factory Construction, With A Cable Conduit

An OEM factory install door handle construction comprising a display advertisement insert for a storage unit (e.g., a cooler) door is described. The construction is designed to interoperate with a storage unit's electrical system. Electrical wiring is passed from the storage unit, through standoff extrusions and into a display assembly. The standoffs allow the wiring from a storage unit to go through the center of the door handle and corresponding display assembly, via the standoff's center hole hollow core. The electrically-capable display assembly can be constructed with modules for lighting, audio, scent, as well as paper ads or for product pricing communication. Factory installation of the display assembly door handle prior to shipment saves time, and allows the display ad handle to be compatible with various manufacturer-specific door constructions.