Method, Service Providing Server, and Computer Program for Controlling Content Transmission Between User Terminals Around Wireless Communication Module

A method for a service providing server to control content transmission between user terminals around a wireless communication module includes registering a first user account as an adjacent user of the wireless communication module when identification information of the wireless communication module is received from a first user terminal having recognized the wireless communication module, providing an adjacent user list of the wireless communication module to the first user terminal, receiving selection information of a second user who is at least one user in the adjacent user list from the first user terminal, and connecting the first user account and a second user account to control content transmission so that content is transmitted between the first user terminal and the second user terminal.