SYSTEMS AND METHODS FOR PROGRAMMATIC TESTING TO DETERMINE USER ATTENTION FOR ADVERTISEMENTS

Methods and systems are described for providing programmatic testing of users to determine user attention for advertisements. In one embodiment, a system includes an advertising campaign framework having a testing platform, one or more application programming interfaces (APIs), and software componen...

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Bibliographische Detailangaben
Hauptverfasser: Kang Daniel, Bear Ben
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods and systems are described for providing programmatic testing of users to determine user attention for advertisements. In one embodiment, a system includes an advertising campaign framework having a testing platform, one or more application programming interfaces (APIs), and software components. A storage medium stores instructions of the testing platform, one or more APIs, and software components. Processing logic is configured to execute the instructions to receive a function call from an ad test software or an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating one or more tests to be displayed within an initiated software application of a user during an ad campaign to determine user attention during the one or more tests, and to generate a response that is sent to the ad test software or the ad campaign software of the advertising entity.