INTEGRATING ADVERTISEMENT IMPRESSIONS WITH USER IDENTITY FOR SEARCH ADVERTISEMENTS

INTEGRATING ADVERTISEMENT IMPRESSIONS WITH USER IDENTITY FOR SEARCH ADVERTISEMENTS

An advertiser can request that an advertising system track the advertiser's advertising campaign ("ad campaign"), which includes advertisements that share similar advertisement content, timeframe, or budget. The advertising system can track users' interactions with the advertisem...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Wahi Ash, Raman Santhosh
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An advertiser can request that an advertising system track the advertiser's advertising campaign ("ad campaign"), which includes advertisements that share similar advertisement content, timeframe, or budget. The advertising system can track users' interactions with the advertisements of the ad campaign by incorporating click tags that redirect the user through the advertising system before directing them to the landing page of the advertisement. When a user is redirected through the advertising system by a click tag, the advertising system can log an impression in association with the advertisement contain the click tag. The impressions can then be associated with an identity of the user that is defined outside of the ad campaign and can thus be used to link impressions across different ad campaigns.