SIGN-UP AND PROVISIONING IN ONLINE REPUTATION MANAGEMENT WITH REPUTATION SHAPING

Sign-up and provisioning in online reputation management with reputation shaping are provided. A service such as a reputation management service authenticates a reputation manager to allow the reputation manager to configure a reputation profile to shape the online reputation associated with a reputation owner. Digital assets associated with the reputation and hosted by external resources are discovered. The digital assets and the reputation profile are analyzed to match suggested actions with operations to shape the online reputation. The digital assets, the reputation profile, and the suggested actions are transmitted to the reputation manager to prompt the reputation manager to customize the reputation profile and the suggested actions to shape the online reputation.