DIGITAL SIGN ADVERTISEMENT SELECTION BASED ON MOBILE DEVICE ACTIVITY

Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operati...

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Bibliographische Detailangaben
Hauptverfasser:	KRISHNAMURTHY LAKSHMAN, AVALOS JOSE A, SANJAY ADDICAM V, SELVARAJ MIRIAM, PHADNIS SHWETA
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operative to communicatively couple the processor circuit to a network; and a storage communicatively coupled to the processor circuit and arranged to store a sequence of instructions operative on the processor circuit to: monitor online activities comprising interactions with a computing device via the interface and the network; store collected data about the online activities; store profile data comprising visually identifiable traits; detect a signage device; and form a link with the signage device via the interface and transmit the profile data to the signage device via the link in response to detection of the signage device. Other embodiments are described and claimed herein.