APPARATUS, METHOD AND SYSTEM FOR PROVIDING INTERACTIVE MULTIMEDIA CONTENT BASED ON PRINT MEDIA

Aspects of the disclosure relate to an image processing method performed at a wireless communication device. The method includes receiving, using one or more processors, an image captured by the wireless communication device from print media. An image of a target item may be detected from the captured image. The detected image may correspond to a portion of the captured image that being displayed at a display device associated with the wireless communication device. Using the one or more processors, a related image having a plurality of image portions retrieved from a database may be prepared for display. The plurality of image portions is related to the detected image of the target item. One or more controls associated with the display device are provided. The controls may be configured to receive command information indicating that at least part of the related image may be used for an interactive session.