SYSTEM AND METHOD FOR DIRECT RESPONSE ADVERTISING

Systems and methods to gather information regarding user responses to advertising. The system determines and/or obtains information identifying a commercial good that is related to an advertisement presented to a user. The system further determines and/or obtains information regarding user interacti...

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Bibliographische Detailangaben
Hauptverfasser:	Esayian Nicholas, Schirmacher Jay Christopher
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems and methods to gather information regarding user responses to advertising. The system determines and/or obtains information identifying a commercial good that is related to an advertisement presented to a user. The system further determines and/or obtains information regarding user interaction responsive to and/or subsequent to presentation of the advertisements. Users may subsequently be able to request more information about and/or purchase commercial goods. Information related to the responses of one or more users may be queried, e.g. by a third party, and provided in exchange for value.