SYSTEMS AND METHODS FOR A BAR CODE MARKET EXCHANGE FOR ADVERTISING

SYSTEMS AND METHODS FOR A BAR CODE MARKET EXCHANGE FOR ADVERTISING

Campaigns for providing advertisements to a consumer can include collecting shopping cart data from POS terminals in physical stores, the shopping cart data identifying a consumer using a unique consumer identification and identifying one or more UPCs scanned while the identified consumer is present...

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Bibliographische Detailangaben
1. Verfasser: VanDeVelde Scott Raymond
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Campaigns for providing advertisements to a consumer can include collecting shopping cart data from POS terminals in physical stores, the shopping cart data identifying a consumer using a unique consumer identification and identifying one or more UPCs scanned while the identified consumer is present at a POS terminal, and conducting an online UPC auction to collect bids, by UPC(s), for delivery of advertisements to the identified consumer triggered by scanning of a UPC/UPCs, in which winning bids, if any, are determined as of the time the identified consumer is present at the POS terminal. Further, the campaign can include, on behalf of a winning bidder, fulfilling the winning bidder's bid by, at least one of, sending the advertisement to the POS terminal for printing and sending an electronic advertisement to the consumer.