SYSTEM FOR OPTIMIZING SPONSORED PRODUCT LISTINGS FOR SELLER PERFORMANCE IN AN E-COMMERCE MARKETPLACE AND METHOD OF USING SAME

SYSTEM FOR OPTIMIZING SPONSORED PRODUCT LISTINGS FOR SELLER PERFORMANCE IN AN E-COMMERCE MARKETPLACE AND METHOD OF USING SAME

A system and method includes configuring a computer system to provide output of one or more advertisements of products to a user device of a consumer, receiving, by the computer system, one or more inputs of impressions, clicks, orders and other KPIs, estimating, by the computer system, for a click...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Putrevu Jagannath, Subramanya Shankara B, Mathihalli Madhusudan
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method includes configuring a computer system to provide output of one or more advertisements of products to a user device of a consumer, receiving, by the computer system, one or more inputs of impressions, clicks, orders and other KPIs, estimating, by the computer system, for a click through rate (CTR) of advertisements of the products based on the inputs received, optimizing, by the computer system with an optimization module, an estimated revenue and estimated advertisement spending (Adspend) based on the CTR of advertisements, and providing, by the computer system, output of one or more advertisements of the products to the user device of the consumer for display.