SYSTEM AND METHOD FOR ADAPTIVE AND DYNAMIC PRICING OF SELF-STORAGE STORAGE UNITS

A computer-implemented method for dynamically pricing available storage units based on desirability is described. A server computer accesses a data storage storing a storage unit inventory for a particular facility. Each storage unit in the storage unit inventory is pre-assigned to a pricing group and provided a desirability rank. In response to a trigger for generating an updated sales plan for the particular facility (or for all facilities in a company), the server computer obtains an available storage unit inventory by deducting the unavailable storage units from the storage unit inventory and orders the available storage units within each pricing group by each unit's desirability rank. The server computer then assigns each of the available storage units to one of a plurality of pricing tiers within the pricing group according to the desirability rank order and generates an updated sales plan containing the available storage unit inventory grouped by the pricing group and by the pricing tiers.