METHODS AND SYSTEMS FOR CREATING EVENT-TRIGGERED MARKETING CAMPAIGNS

The disclosed embodiments illustrate methods and systems for creating event-triggered marketing campaigns. The method includes determining one or more events by analyzing messages of one or more users on social media platforms. Each event has an associated location and a timeline. Thereafter, one or...

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Bibliographische Detailangaben
Hauptverfasser:	SUN TONG, THIRUGNANASUNDARAM VEERASUNDARAVEL, KRISHNAN SARAVANAN, BAKTHAVACHALU ARUN
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The disclosed embodiments illustrate methods and systems for creating event-triggered marketing campaigns. The method includes determining one or more events by analyzing messages of one or more users on social media platforms. Each event has an associated location and a timeline. Thereafter, one or more first attributes, associated with a set of users, corresponding to each event, are determined from the one or more users. Further, one or more target customers are determined from one or more customers of an organization based on the one or more first attributes and one or more second attributes of the one or more customers. Thereafter, the marketing campaigns are created for the one or more target customers based on the one or more second attributes and a historical data of the one or more target customers. Further, media delivery channels for the marketing campaigns are determined based on the timeline of each event.