System and Method for Interactive Advertising

A system and method for interactive advertising at venues. The system includes a communications device for interactive advertising at a venue, such as a retail shopping mall or other location. The device includes a computer system installed within said communications device, and at least one interac...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	WALLINGFORD III JOSEPH HAROLD, DAMON JONAS KINGSLEY, RIZZO CAROL J, PICCONE ROBERT ANTHONY ALEXANDER, KULKARNI SANJAY MANOHAR
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A system and method for interactive advertising at venues. The system includes a communications device for interactive advertising at a venue, such as a retail shopping mall or other location. The device includes a computer system installed within said communications device, and at least one interactive electronic display in electrical communication with and controlled by the computer system. A sensor in electrical communication with the computer system detects when a person is proximal to the communications device and identifies at least one characteristic of the person, and the computer system causes the interactive electronic display to display an advertisement to the person which is targeted to the at least one characteristic. A user interface displayed on the interactive electronic display allows the person to interact with the advertisement by touching the interactive electronic display.