METHOD AND APPARATUS FOR PREDICTING A SERVICE CALL FOR DIGITAL PRINTING EQUIPMENT FROM A CUSTOMER

A method, non-transitory computer readable medium, and apparatus for predicting a service call for digital printing equipment from a customer are disclosed. For example, the method detects a triggering event based upon a number of detections of an event on a digital printing equipment exceeding a threshold within a predefined time period, wherein the number of detected events on the digital printing equipment exceeding the threshold within the predefined time period is indicative of an impending soft failure, calculates a probability that the customer will place the service call due to the impending soft failure within a second predefined period of time based on a fusion of a hazard model of the digital printing equipment, a customer behavior model and the number of detections of the event in response to the triggering event being detected and determines an action based upon the probability using a cost based utility function.