Method And System For Delivery Of Context-Specific Content To A Mobile Device, Triggered By Changes In The Mobile Device's Location

Systems and methods for associating and delivering context-aware content to mobile devices via a programmable trigger that is based upon changes in the mobile device's location. A user's mobile device can interact with trigger-based tracking devices (e.g., Bluetooth beacons, NFC, etc.) which provides location information to the user's mobile device, such location information being relative to the tracking device. Embodiments of the present disclosure also comprise a server that delivers targeted content (e.g., text, graphics, audio, video, etc.) to mobile devices when a user is at a certain geographical location. The content delivered is associated with a context of the user's location which is based in part on the location information received relative to the tracking device. In some embodiments, the content delivery does not require a separate mobile application for the content provider but can be embedded inside transit-related information of a mobile application of a transit agency.