Determining Groups of Individuals Based on Multiple Items of Individual Transaction Data

Methods, systems, and computer program products for determining groups of individuals based on multiple items of individual transaction data are provided herein. A method includes initializing a customer segment value for each of multiple purchased items identified in a purchase record based on one...

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Bibliographische Detailangaben
Hauptverfasser: AGRAWAL PRIYANKA, KRISHNAPURAM RAGHURAM, BHATTACHARYA INDRAJIT
Format: Patent
Sprache:eng
Schlagworte:
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