Determining Groups of Individuals Based on Multiple Items of Individual Transaction Data

Determining Groups of Individuals Based on Multiple Items of Individual Transaction Data

Methods, systems, and computer program products for determining groups of individuals based on multiple items of individual transaction data are provided herein. A method includes initializing a customer segment value for each of multiple purchased items identified in a purchase record based on one...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: AGRAWAL PRIYANKA, KRISHNAPURAM RAGHURAM, BHATTACHARYA INDRAJIT
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, systems, and computer program products for determining groups of individuals based on multiple items of individual transaction data are provided herein. A method includes initializing a customer segment value for each of multiple purchased items identified in a purchase record based on one or more historical purchasing patterns; updating the customer segment value for each of the multiple purchased items based on the customer segment values for the other purchased items identified in the purchase record; and determining a customer segment composition of a group of individuals associated with the multiple purchased items identified in the purchase record based on the updated customer segment values.