METHOD AND SYSTEM FOR MAKING TARGETED OFFERS

METHOD AND SYSTEM FOR MAKING TARGETED OFFERS

A method for making a targeted offer by an entity to an audience of potential acceptors using a media streaming service is provided. The method includes retrieving information including purchasing and payment activity information attributable to the audience of potential acceptors; retrieving inform...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: GHOSH DEBASHIS, SHUKEN SEBASTIAN, SHUKEN RANDALL K
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method for making a targeted offer by an entity to an audience of potential acceptors using a media streaming service is provided. The method includes retrieving information including purchasing and payment activity information attributable to the audience of potential acceptors; retrieving information including social media information indicative of one or more media listening or viewing patterns, interests or preferences of the audience of potential acceptors; correlating the information to generate one or more predictive behavioral models; identifying activities and characteristics attributable to the audience of potential acceptors; and conveying to the entity the activities and characteristics attributable to the audience of potential acceptors, to enable the entity to make a targeted offer to the audience of potential acceptors. A system for making a targeted offer by an entity to an audience of potential acceptors is also provided.