COMPUTER-BASED EVALUATION TOOL FOR SELECTING PERSONALIZED CONTENT FOR USERS

COMPUTER-BASED EVALUATION TOOL FOR SELECTING PERSONALIZED CONTENT FOR USERS

The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filter...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: FLECKENSTEIN MATTHEW J, THOMPSON DEAN SHERWOOD, MAWHINNEY DAVID S, DIBIASE EVAN S, AMMIRATI SEAN J, AVRAHAMI THI T
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item.