GROUPING AND PRICING LOW-COMPETITION CONTENT ITEM REQUESTS

GROUPING AND PRICING LOW-COMPETITION CONTENT ITEM REQUESTS

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A set of k requests is identified, each request being associated with a request for content. Candidate content items are identified for one or more of th...

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Bibliographische Detailangaben
Hauptverfasser: SCULLEY, II DAVID W, GOLOVIN DANIEL
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A set of k requests is identified, each request being associated with a request for content. Candidate content items are identified for one or more of the requests in the set. Identified candidate content items are ranked based at least in part on their respective associated bids, expected value or long-term value. Top K candidate content items are determined based on the ranking. A price is assigned to each of the top K candidate content items based on the ranking and the associated bids. One or more of the top K candidate content items are provided responsive to the requests in the set.