SOCIAL SELLING INDEX SCORES FOR MEASURING SOCIAL SELLING PRACTICES

SOCIAL SELLING INDEX SCORES FOR MEASURING SOCIAL SELLING PRACTICES

The disclosed embodiments provide a system that processes data. During operation, the system obtains a set of data associated with social selling practices for a sales entity on a social network. Next, the system calculates, on a processor, a set of metrics from the data, wherein the metrics are ass...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: CHANG CHEN, LURIE DANIEL I, ZHANG WENJING, MILLER MICHAEL J, VANWAGNER NICHOLAS LEWIS
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The disclosed embodiments provide a system that processes data. During operation, the system obtains a set of data associated with social selling practices for a sales entity on a social network. Next, the system calculates, on a processor, a set of metrics from the data, wherein the metrics are associated with creating a professional brand, finding prospects, engaging with insights, and building relationships. The system then aggregates the metrics into a social selling index (SSI) score for the sales entity. Finally, the system provides the SSI score for use in managing the social selling practices of the sales entity.