SYSTEM FOR TRACKING EFFECTIVENESS OF ELECTRONIC PROMOTIONS

A system is for tracking effectiveness of electronic promotions distributed to a plurality of mobile computing devices over a network. A system includes a promotion distribution unit and a central management server. The promotion distribution unit is configured to distribute content of the promotion...

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Bibliographische Detailangaben
1. Verfasser:	HIRAMATSU KENYA
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A system is for tracking effectiveness of electronic promotions distributed to a plurality of mobile computing devices over a network. A system includes a promotion distribution unit and a central management server. The promotion distribution unit is configured to distribute content of the promotions to mobile computing devices of users, each of the promotions having a promotion ID and a product ID associated therewith. The central management server is configured to store in a first table, the promotion IDs and the products IDs in association with each other, to store in a second table, a promotion ID, a user ID, and a promotion viewing time in association with each other, upon receiving confirmation from a mobile computing device, and to store electronic receipt data. The central management server is further configured to compute an effectiveness value for each of the promotions.