RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING

RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING

An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the ad...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: LLINARES TOMAS LLORET, GALLAGHER JAMES A, CHEN KAI, MEHTA BHAVESH R, BENSON SCOTT S, MOCK MARKUS, GUHA ANGSHUMAN, SILVERMAN ANDREW E, SHARMA ABHINAY, FOX NICHOLAS C
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.