Soliciting and Creating Collaborative Content Items

A method for soliciting and creating collaborative content items is disclosed. The method includes identifying contacts of a target user, the contacts each having an affinity score with the target user that exceeds an affinity score threshold value, soliciting, from each of the identified contacts, a content item curated by the identified contact to convey a personalized message to the target user corresponding to an event unique to the target user, receiving the content items from at least a subset of the identified contacts, and providing a collaborative content product comprising the received content items to the target user.