METHODS AND SYSTEMS FOR PRESENTING ADVERTISEMENTS TO PARTICULAR USERS BASED ON PERCEIVED LULLS IN MEDIA ASSETS

Methods and systems are also provided herein for presenting an advertisement to a user who perceives a media asset to be in a lull, and refraining from presenting the advertisement to a different user who does not perceive the media asset to be in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may determine whether or not the second user also perceives the segment of the media asset to be a lull based on a second user profile. In response to determining that the second user does not also perceive the segment of the media asset to be a lull, the control circuitry may cause the advertisement to be presented to the first user but not to the second user.