BEHAVIORAL DEMAND RESPONSE RANKING

A behavioral demand response (BDR) system can be implemented to encourage reductions in resource consumption. To accomplish this, consumption reports detailing resource consumption can be generated and transmitted to consumers to encourage resource consumption. For example, a resource consumption report can be generated and transmitted to consumers prior to an identified peak resource consumption event or "peak event" to notify the consumers of the upcoming peak event and request that the consumer reduce resource consumption before/during the peak event. To encourage the consumer to reduce their resource consumption, the resource consumption report can include details regarding the consumer's resource consumption ranking relative to similarly situated consumers.