A METHOD AND A SYSTEM FOR GENERATING CONTEXT-BASED CONTENT RECOMMENDATIONS TO USERS

A method and a system for generating content recommendations to users. The method comprising: a first user connected through a mobile device to a server, and determining a physical location of said first user mobile device, the method further comprising: a) performing a frequency scan, said first user mobile device, to discover the presence of a plurality of other users' mobile devices in proximity; b) obtaining, said first user mobile device, a network identifier for each one of said plurality of mobile devices discovered; c) gathering and sending each one of said network identifiers to said server; d) matching, said server, network identifiers received with other users identifiers known by said server, e) predicting affinity between said first user and other based on an spatio-temporal clustering analysis f) storing and analyzing, said server, said affinity prediction in order to provide said content recommendations upon said first user mobile device request The system of the invention is arranged to implement the method of the invention