INVITATIONAL CONTENT ATTRIBUTION

INVITATIONAL CONTENT ATTRIBUTION

Systems, methods, and computer-readable storage media for invitational content attribution. The system tracks a user's conversion of an item of invitational content and correlates the user's conversion with a previously-served impression based on a token of information associated with the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WILSON DAVID T, SUN KENLEY, ALSINA THOMAS
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems, methods, and computer-readable storage media for invitational content attribution. The system tracks a user's conversion of an item of invitational content and correlates the user's conversion with a previously-served impression based on a token of information associated with the previously-served impression, wherein the token of information includes a unique identifier associated with the previously-served impression and a timestamp corresponding to a time of impression. The system then reports the previously-served impression as being correlated to the user's conversion.