PRIVACY CONTROL FOR MULTIMEDIA CONTENT

One or more techniques and/or systems are provided for providing and/or applying privacy preferences for an entity. A multimedia device, such as a mobile phone, may capture multimedia content associated with an entity (e.g., a photo of a person at a restaurant). The multimedia device may identify a privacy preference for the entity. In an example, the person may be wearing a privacy object that may be recognized as corresponding to the privacy preference. In another example, a device associated with the person may emit a signal that may specify a privacy preference for the person and/or may be used by the multimedia device to identify the person (e.g., the identity may be used to query a service to obtain a privacy preference specified for the person). The privacy preference may be applied to the multimedia content (e.g., a no photography privacy preference, a no tagging privacy preference, etc.).