CONTENT DELIVERY ARCHITECTURE FOR CONTROLLING A DIGITAL PRESENCE

A method for managing and analyzing a digital presence throughout a content delivery network providing multiple channels for content delivery may include storing and distributing content in response to user requests using a plurality of edge servers. The method may also include managing a digital presence using a digital presence controller, the digital presence controller including a plurality of service modules that each manage and analyze at least one aspect of the digital presence. The plurality of service modules may manage the digital presence according to functional rule sets. The plurality of service modules may generate analytics descriptive of at least one aspect of the digital presence. The method may additionally include receiving inputs that control the digital presence by adjusting the functional rule sets and providing a quantitative assessment of the digital presence based on the analytics.