SURVEY PARTICIPATION RATE WITH AN INCENTIVE MECHANISM

An incentive mechanism may comprise computing an incentive score for a participant based on one or more attributes of the participant clustered by the attributes and an individual incentive sensitivity, subject to the campaign specifics of campaign goal and the incentive resource constraints. An opt...

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Bibliographische Detailangaben
Hauptverfasser: KIM YOUNGHUN, CHAO TIAN-JY
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:An incentive mechanism may comprise computing an incentive score for a participant based on one or more attributes of the participant clustered by the attributes and an individual incentive sensitivity, subject to the campaign specifics of campaign goal and the incentive resource constraints. An optimal incentive amount to distribute to the participant and frequency of distribution to the participant may be determined based on at least the incentive score, the incentive amount optimized to maximize the incentive resource (total budget) given to said participants in a cluster of participants. One or more responses from the participant may be monitored and observed as a result of distributing the incentive amount. Based on the responses, individual incentive sensitivity may be determined, which may be used to further determine an optimized incentive amount.