VIDEO ENCODING BASED ON AREAS OF INTEREST

Content may have associated interest information that indicates various areas of interest within images displayed during presentation of the content. An area of interest is an area for which a different encoding bitrate may be desired relative to another area. When an image is encoded for transmission, instructions may be provided to an encoding component for encoding of the image based on the associated interest information. The encoding component may then determine appropriate bitrates for different portions of the image based on the interest information while also satisfying overall bitrate constraints for the image as a whole.