PROVIDING CONTEXTUAL MESSAGES RELATING TO CURRENTLY ACCESSED CONTENT

One or more first devices may receive, from a second device, program information as part of a request to provide a contextual message, associated with particular content corresponding to the program information, to a third device. The program information may identify a time, a geographic location, and a television channel identifier associated with the particular content. The one or more devices may cause the particular content to be identified based on a fingerprint of the particular content; receive the contextual message that was identified based on the fingerprint; provide the contextual message to the third device; and provide, for storage in a content schedule, information identifying the particular content, a time period during which the particular content is broadcasted, the geographic location, and the television channel identifier. The content schedule may be used to identify the particular content after the particular content has been initially identified based on the fingerprint.