METHOD AND SYSTEM FOR TRACKING CONSUMER DIGITAL BODY LANGUAGE

METHOD AND SYSTEM FOR TRACKING CONSUMER DIGITAL BODY LANGUAGE

The present application presents an improved approach for tracking consumer digital body language. A campaign is assigned to social posts by specifying one or more campaign tags and a tracking URL template. Posts associated with a campaign are created by entering post details and parameters and auto...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: ESTES CHAD, STRUTTON MICHAEL J, WOLFE KIMBERLY ANN, HO DONALD CHUN WING, YOU NATALIE, WOODS STEVEN KEITH, JIANG YIZHOU, LI WENHUA
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present application presents an improved approach for tracking consumer digital body language. A campaign is assigned to social posts by specifying one or more campaign tags and a tracking URL template. Posts associated with a campaign are created by entering post details and parameters and automatically retrieving the campaign tags. The parameters and template may be used to form a tracking URL to be published with the post. When a consumer clicks on a URL associated with a published post, the tracking URL is read and parsed, so that the tracking information may be read and stored for analysis. In addition, digital body language may be stored for the consumer. The consumer will then be redirected to the destination URL.