LOCALLY AND AUTOMATICALLY ARTICULATED CONTENT REQUESTER TECHNOLOGY

LOCALLY AND AUTOMATICALLY ARTICULATED CONTENT REQUESTER TECHNOLOGY

Certain embodiments of locally and automatically articulated content requester technology (LAACRT) may enable bandwidth/internet access providers and premise operators to provide improved opportunities for advertising and content to be delivered to an end user. Advertising content may be identified...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KUWADEKAR SANJEEV, GRANT DAVID S
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Certain embodiments of locally and automatically articulated content requester technology (LAACRT) may enable bandwidth/internet access providers and premise operators to provide improved opportunities for advertising and content to be delivered to an end user. Advertising content may be identified by the system and, optionally, blocked and/or replaced prior to being transmitted to a user terminal. Bids may be solicited from advertising publishers for replacement ads to be displayed in place of the blocked advertising content.