SYSTEMS AND METHODS OF GENERATING A VALID LOCATION CLUSTER BASED ON A LOCATION OF A COMMERCIAL ENTITY

SYSTEMS AND METHODS OF GENERATING A VALID LOCATION CLUSTER BASED ON A LOCATION OF A COMMERCIAL ENTITY

Systems and methods of generating a valid cluster based on a location of a commercial entity via a computer network. A data processing system can receive the location of the commercial entity from an online content selection data structure, and can receive data points that comprise location informat...

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Bibliographische Detailangaben
Hauptverfasser: KAWAMURA SHUN, GUPTA PUNEET, MCDONNELL PHILIP ANDREW, KHANN AMIT, SANAN SHIBANI, KHANDELWAL PRASHAST, SARKAR SUBHADIP
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:Systems and methods of generating a valid cluster based on a location of a commercial entity via a computer network. A data processing system can receive the location of the commercial entity from an online content selection data structure, and can receive data points that comprise location information and time information associated with an identifier. Using the data points, the data processing system can create a location cluster having a first data point and subsequent data points that are within a threshold distance from the first data point. The data processing system can determine a cluster duration for each location and compare the cluster duration with a duration threshold to identify a set of valid location clusters. The valid location clusters can be filtered based on a proximity to the location of the commercial entity to identify a valid cluster that can be indicative of activity at the commercial entity.