PROJECTING ANALYTICS BASED ON CHANGES IN SEARCH ENGINE OPTIMIZATION METRICS

A system and method effective to generate search engine report data to be displayed on a display. A processor may send a keyword to a search engine and receive a result set. The processor may generate historical search engine report data based on the keyword, a URL and the result set. The historical search engine report data may include a first value of an analytic for the keyword and/or URL when a metric relating to the keyword and/or the URL is at a first metric value. The processor may send the historical search engine report data to a second processor and receive an objective when the metric is at a second metric value. The processor may analyze the request with respect to the historical search engine report data to produce projected search engine report data. The projected search engine report data may include a second value of the analytic.